Symmetric (a Decision Analyst company) provides sampling services to companies that place a very high value on representative samples, scientific sampling methods and advanced fraud detection systems. Symmetric applies advanced technology and sophisticated systems to create and manage some of the best online panels in the world.

Our Panels

Quality is always top of mind. After a consumer joins our panel and completes the double opt-in verification process to become double opt in, we take it a step further to confirm thoughtful and truthful responses before they are confirmed panel members. This triple-opt-in process helps ensure panelists engagement and quality. Here are our primary panels:

American Consumer Opinion®: American Consumer Opinion^® is a worldwide online panel that reaches over seven million consumers in the globally. Complete demographic profiles are maintained for each household.

Technology Advisory Board®: The Technology Advisory Board^® is a worldwide group of technology professionals and scientists.

Executive Advisory Board®: The Executive Advisory Board^® is a worldwide group of managers and executives (from those in smaller companies to those in the largest corporations).

Physicians Advisory Council®: The Physicians Advisory Council^® is a worldwide group of physicians and surgeons. Board certifications, patients per week, percentage of surgery, years of experience, and over 180 specialties have been gathered on all members.

Medical Advisory Board®: The Medical Advisory Board^® is an online panel of nurses, dieticians, physicians' aides, and other nonphysician medical workers in the U.S., Canada, and Europe.

Contractor Advisory Board®: The Contractor Advisory Board^® is a group of building and construction contractors from across the United States and Canada, and it spans the residential, light commercial, heavy commercial, and industrial sectors of the building industry.

Why Use Our Panels?

During the mid-1990s, Decision Analyst helped pioneer the development of online research technologies and continues to be a world leader in online research methods. These online technologies and systems provide the platform for advanced analytics, modeling, and optimization. Continuing investments in people, technology, and analytics keep Decision Analyst at the forefront of online research. Decision Analyst’s double opt-in online panels are rigorously managed, fairly compensated, and continuously refreshed. Survey response rates are high. Decision Analyst uses digital fingerprinting technology to verify all respondents’ identities. Our panels are whitelisted by all the world’s major Internet service providers (ISPs). Plus, ISPs are monitored during surveys to make sure survey invitations are delivered.