MarketCast offers a powerful combination of consumer research, data science, and advanced analytics to help marketers discover, measure, and grow fandom for brands, products, and media content.

MarketCast’s advertising solutions work across the whole ad lifecycle, from early concepts and storyboard testing through in-market ad and cross-media campaign measurement.

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Brand

MarketCast is changing the brand research game forever by fusing surveys with real-time data signals to understand how consumer fandom impacts the brand and bottom line.

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Entertainment Content

Through our fan-focused research and testing, MarketCast helps the biggest names in entertainment optimize their movies, TV shows, and streaming series for audiences to fall in love with – from early concepts to premieres.

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Attribution

MarketCast is at the heart of advertising and media fandom. Our mix of research, data science, and marketing effectiveness solutions uncover whether ads and campaigns are moving audiences to act.

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Custom Research

Our team of researchers dive deep into the heads of fans to understand how they think and feel about a wide range of products and services, from CPG and QSR to Automotive, Technology, and Sports and Entertainment to shape your marketing strategies, refine advertising and content, and fuel new product innovations.

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