LRW, a Material Company is a leading insights and data analytics company that translates deep human understanding and sophisticated data analytics into extraordinary business success for its clients. Ranked the #1 Most Innovative Insights Firm in North America and the #1 Global Strategic Consultancy, LRW leverages its industry-leading Marketing and Data Science team and Behavioral Science to advise top global brands on strategy, branding, communications, innovation, product development, and customer experiences. LRW works with clients across a wide range of industries, including entertainment, pharmaceutical, technology, consumer packaged goods, health care, retail, food service, financial and business services, automotive, and many more. LRW consults on a range of business issues including strategy, segmentation, branding, communications, new products and customer experience. Learn more at LRWonline.com.

We are now a Material Company. We have united with our nine sister agencies under one brand, Material, a modern marketing services company powered by analytics, deep human understanding, and design thinking. https://materialplus.io/

We're Designed To Deliver

Vast Company Resources

• A top 25 global company and among the 5 largest privately owned market research firms
• Integrated with marketing services agencies to provide world-class brand strategy, advertising, design, and consulting services
• Best in class Marketing and Data Science Team
• Industry-leading Behavioral Science team
• Full global data collection capabilities, including expert field professionals
• Cutting-edge qualitative division
• Cutting-edge digital analytics team

Humans Understanding Humans

For nearly 50 years, LRW has helped businesses use analytics and research to understand their customers. We’re challengers, techno-scientists and storytellers. We tackle business challenges with creativity, passion, and collaboration. We're humans understanding humans, so we ask. We listen. We observe.