About
Since 1986 we've provided students with the best possible learning experience through business simulations.
BUSINESS SIMULATIONS RESULT IN BETTER LEARNING
Today’s students need to understand complex problems, experience working in diverse teams, and ultimately make decisions in the face of many competing options.
Business simulations provide this valuable practice in a highly engaging environment.
Interpretive Simulations produces and publishes business simulations for use in undergraduate and graduate programs. Since 1986 our business simulations have helped create tomorrow’s business leaders.
Our Marketing Simulations fit a wide range of classes from Introduction to Marketing to Marketing Strategy. Authored by well-known experts in the field, our simulations offer a dynamic, competitive environment that will reinforce the basic principles of marketing while challenging students to think comprehensively about the role marketing plays within the broader company.
NewShoes
Intro to Marketing Simulation
For classes in Intro to Marketing and Principles. For new students to marketing or non-business majors at the undergraduate level.
MarketShare
Marketing Principles Simulation
For classes in Intro to Marketing at the intermediate level, as well as Marketing Principles, best for business students, undergraduate level.
PharmaSim
Marketing Management Simulation
For classes in Marketing Management, Brand Management. Suited best for upper level undergraduate and MBA students.
CountryManager
International Marketing Simulation
For classes in International Marketing, Market Entry. Suited best for upper level undergraduate and MBA level students.
StratSimMarketing
Marketing Strategy Simulation
For classes in Marketing Strategy and Marketing Management at the graduate level primarily. A high level, comprehensive simulation.
Key Features of our simulations:
Instructor & Student Support
Teaching Resources
Customizable
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