ABOUT

Telling a brand’s story is not enough. You need to live the story, and invite your consumers to live it with you. This is what Gradient specializes and exceeds in. We are an independently owned experiential marketing agency founded 15 years ago. We help brands out-impact the competition by igniting deep, authentic connections to their audience through evocative, multidimensional experiences. We ensure brands can connect to their audience on a visceral level and measure engagement and efficacy.

SERVICES

CONSULTING

We future-proof brands with upstream thinking. Leveraging our expertise as an experiential marketing agency, we dive deep into data and trends to deliver whitepapers, workshops, and playbooks.

CONTENT Content is more than just videos or photos. It's the source material of an experience, the everlasting memory, the digital story. We craft experiences that are content-driven and optimized for creation.

DIGITAL

We transform digital to physical. And physical to digital. We meticulously craft 3D models that we build into structures and environments; lived spaces that drive content and engagement. IRL In a digital age, physical experiences matter most.We specialize in creating real-world moments that transcend their time and space, bringing countless stories to life across all mediums.

LIVESTREAM

We strategize, create, and produce the full spectrum of live streams including multi-camera broadcasts, hybrid events, and remote productions; often in tandem with our IRL productions.

INNOVATION

IMPULSE

We innovate using technology to address challenges and establish new methods to create substantial connections with our audience. Our proprietary technology Impulse allows guests to access premium content in a heartbeat; through facial recognition, professional photographer shots are sent directly to their phones via SMS – resulting in more opportunity for UGC content for brand reach and engagement.

QUANT

We are insights driven. We dive deep into consumer data, market trends, and behavioral analytics to shape strategies that not only grab attention but also drive meaningful results. Our performance measurement tool Quant gives clients a clear and thorough breakdown of a project’s efficacy, illuminating a path for future growth and optimization.

VALUES

CARBON NEUTRAL

At Gradient, we believe in valuing people and the planet – and that means doing our part to preserve our shared home for future generations. We are proud to be a carbon-neutral company and provide net-zero emission experiences in all dimensions – from IRL, virtual, live stream, Metaverse, and beyond.

DIVERSITY & INCLUSION

Twelve nationalities and a proudly 70% female team with 40% diversity work together to guide our clients toward the extraordinary. Our team brings a plethora of diverse perspectives, minds, and talents to formulate best-in-class experiences. Gradient is a recipient of the Diversity Equity Inclusion Workplace™ Certification. Most Women Friendly Employers™ Certification