Fletcher Knight is a leading global brand strategy and innovation consulting firm. We have 20+ years of experience working with clients that range from world-renowned icons to ambitious challenger brands across industries, including food and beverage, personal care, retail, beauty, technology, health and wellness, household & durable goods, and education & learning.

We create brand experiences that intuitively resonate with consumers and propel top and bottom-line growth through bold, incremental innovation fueled by brand-centric design thinking. By understanding consumer behaviors, trend & cultural impact and consumer journeys, we unlock the authentic truths that drive brand growth and household penetration. From front to funnel consumer strategy to new concept launch, we work across the innovation stage gate process to create, formulate and nurture new ideas for innovation success:

• Brand strategy
• Innovation strategy
• Consumer insights
• Brand design
• Segmentation
• Brand positioning and architecture 
• New concept development

FK LiveLabs is a division of the Fletcher Knight global brand consultancy that focuses on providing agile qualitative and quantitative market research solutions for the world’s leading brands and companies. We help our clients connect and collaborate with consumers, patients, influencers, professionals, experts, and key opinion leaders (KOLs) pushing beyond knowns and platitudes through nimble, projective research methodologies.

Our key capabilities include strategic segmentation studies which are known to uncover distinct, targetable groups that inform brand positioning, category strategy, innovation strategy, marketing activation, and omni-channel strategy. We also employ cutting-edge research techniques, including MaxDiff analysis, to produce adaptive typing tools with high predictive accuracy.

Please contact us to explore how we can be your partner in innovation and brand strategy.