Decision Point is your go-to partner for consumer research and marketing strategy. We combine innovation, expertise, and agility to help you make informed, data-driven decisions. Whether you're launching new products, building brand equity, or seeking a deeper understanding of your audience, our team delivers tailored insights and actionable solutions.

We collaborate with B2C and B2B clients across the U.S. and globally, solving business challenges and developing impactful strategies. Our research capabilities include ethnographies, in-depth interviews, segmentations, conjoint analyses, concept testing, pricing studies, brand equity assessments, and more. From designing customized methodologies to ensuring your organization adopts the findings, we guide you every step of the way.

But we don’t stop at insights—we help you put them into action. Our seasoned marketing consultants craft and execute strategic plans, providing hands-on brand and marketing support for projects or interim needs, such as covering Family and Medical Leave (FMLA) gaps.

With Decision Point, you’ll have a trusted partner who helps turn research into results.