Decision Analyst is a global marketing research and analytical consulting firm, serving a number of major corporations, advertising agencies, management consulting firms, and governmental agencies in the U.S., Canada, Europe, Latin America, and Asia. Decision Analyst is one of the largest employee-owned research firms in North America.

Custom, primary research and analytical consulting are Decision Analyst’s foundational competencies. Decision Analyst is a leader in advanced analytics, mathematical modeling, simulation, and optimization techniques. The firm is dedicated to helping its Clients optimize strategy, marketing, and operational systems. The firm melds qualitative investigations, strategic survey research, marketing science, and advanced analytics to solve the most complex marketing and business problems. Headquartered in the Dallas-Fort Worth area, Decision Analyst serves clients across North America, Europe, Latin America, and Asia. The firm is wholly owned by its 150 employees.

Decision Analyst delivers a synergistic blend of primary marketing research, analytical consulting, and modeling to help companies…

• Develop optimal marketing strategies.
• Build stronger brands.
• Improve product quality.
• Increase advertising effectiveness.
• Improve package communication.
• Strengthen promotional programs.
• Accelerate new product development.
• Optimize the shopping experience.
• Improve marketing and distribution systems.
• Enhance customer loyalty.

The “Decision Analyst” name reflects the firm’s unparalleled expertise in analytics as the springboard to better marketing decisions. Decision Analyst conducts multinational studies on marketing strategy, market segmentation, product optimization, advertising testing, package optimization, new product concept testing and forecasting, website optimization, and customer experience optimization. The firm blends qualitative research, secondary data analysis, survey-based research, econometrics, and advanced analytics (modeling, simulation, and optimization) to solve the most difficult marketing problems.

Decision Analyst’s creed is “A Spirit of Service, A Spirit of Caring.” This creed defines how the company treats its clients, employees, and subcontractors. The firm believes that a “spirit of service” and a “spirit of caring” must underlie and permeate everything it does. Service and caring are the foundations of employee teamwork, employee retention, quality assurance, and long-term relationships with clients.