A professional research company offering tools for developing insights and strategies in all market segments with expertise in multicultural segments.
Campbell Communications, a strategic planning organization provides research, strategic insights development and communications evaluation. The firm founded by Ron Campbell in 1989, is based in New York City.
As a research and strategic development company, our most important goal, is providing quality Information Utility (SM) to our clients. Information Utility (SM) is professionally provided at various stages of Marketing plans development. Importantly, Information Utility can effectively inform plans development from start to finish.
Our extensive expertise is built on decades of experience, spanning a wide range of demographic and psychographic consumer segments, including several valuable multicultural consumer segments. Our industry experience includes beverages, healthcare, packaged goods, transportation, and hospitality.
Our traditional and customized approach to both quantitative and qualitative research results in information outcomes and insights that become the basis for sound decision-making.
Ron Campbell is president and chief strategist for Campbell-Communications. Ron is recognized as a leader in strategy development and researcher of multicultural markets.
Mr. Campbell’s strengths are strategic development for marketing and advertising communications planning. Using his skills plus uncovered key insights become transformed into usable visions for successful decision making.
As the founder of a professional, research, and consulting group, Ron has provided leadership to agencies, public and private corporations eager to create targeted marketing plans for general and multi-cultural segments. Ron has provided research and guidance to clients including MDavis & Co Research, The US Census, Fannie Mae, GSD&M, Gravity Media, DentsuX, HUD, Royal Caribbean Cruise Lines, and Seagram’s Distillery.
While at "blue chip” advertising agencies Ron honed his skills developing strategies for Fortune 500 companies such as Proctor & Gamble, Richardson Vick, Coors.
Due to Ron’s expertise and experience he has been quoted in major dailies including The New York Times, and The Baltimore Times, in addition to, industry specific publications such as Advertising Age and CRM Magazine. Ron has a sharp vision and passion for developing successful and easily implemented strategies. His evaluation of communications and his contribution to the overarching marketing communications strategy has been invaluable.
Ron holds a B.S. from New York University and an MBA from the University of Illinois.