Market Research with Purpose

Applied Marketing Science (AMS) specializes in providing market research, consulting, and expert insight in two distinct practice areas: insights for innovation and litigation support.

Our Insights for Innovation practice conducts research and training to help clients create innovative products and distinctive customer experiences in industrial, medical, financial, high tech, consumer and other markets. Working with clients all over the world, we use methods developed at the MIT Sloan School of Management—and proven in real-world practice—to deliver actionable insights that lead to increased innovation success and improvements in customer satisfaction and loyalty.

AMS helps business-to-business, consumer product, and medical companies. Our research and consulting services include Voice of the Customer, Machine Learning/AI, Ethnography, Conjoint Analysis and Discrete Choice, Market Sizing & Segmentation, Concept Testing, Journey Mapping, Customer Satisfaction, Brand Research, Claims Development and Testing, Ideation and Product Roadmapping, Quality Function Deployment (QFD), and Insights Training.

Medical-specific services include Medical Market Assessment & Sizing, Medical Ethnography, Customer Insights Training for Healthcare Markets, Customer Needs Analysis, Concept Testing, Patient & Clinician Journey Mapping, and Conjoint Analysis for Healthcare Markets.

Our Litigation Support practice conducts consumer surveys and provides expert witness testimony to assess consumer perceptions, behaviors and experiences for matters related to trademark and trade dress infringement, deceptive advertising, class action issues, patent infringement, claim substantiation, antitrust issues, content analysis and many other types of litigation. In addition, we provide rebuttal critiques and surveys, as well as offer guidance on the deposition and trial questioning of opposing survey expert witnesses.